About PURE

PURE is a British company which designs and engineers the world’s most innovative range of digital, internet and FM radios. PURE kick-started the digital radio market in the United Kingdom with the introduction of the EVOKE-1 in 2002, and is now the biggest digital radio manufacturer in the world. Every PURE product is designed to provide the widest range of available listening; high-end build and sound quality; innovative product design; and an intuitive, easy-to-use interface.

The innovation and refinement of PURE products is the result of a passion for radio, backed-up by the largest dedicated radio development team in the world and the unique advantage of Imagination - exceptional technology from parent company Imagination Technologies.

Imagination Technologies is an international company that creates and licenses market-leading multimedia technologies that are built into the latest consumer products, including audio systems, cellphones, digital TVs, MP3/MP4 players, computers, and in-car entertainment and navigation devices.